Selected Work · Principal Product Designer

Soundcloud

Design Systems Lead / Principal Product Designer

B2C Consumer
Cross-Platform
End-to-End Product Design

Led design across the consumer app on iOS, Android, and responsive web at consumer scale. Built Soundcloud's first cross-platform design system: tokens, components, and the design-to-engineering handoff that turned rebuild loops into shipping velocity. Partnered with PMs and engineering leads to shape product direction across core surfaces.

Feed

Redesigned the feed, an underused surface, with younger audiences in mind. More room for artists to express themselves, less friction for fans to discover music.

0 → 1 Features
Discovery UX
Interaction Design

Design system

Built and evangelized the system across product, design, and engineering: tokens, components, light/dark, and the Figma plugins designers actually wanted to use. Workshops, demos, and the cross-team work to get the org on board.

Design Systems
Design Tokens
Governance
Adoption

Fun explorations

Before landing on the feed direction, we explored a lot of adjacent ideas in parallel. Several made it into production, in one form or another.

Read the full case study

Penny Time

Cofounder & solo product

0 → 1
Cofounder
Designing with AI
Vibe Coding
Fintech × EdTech

Cofounded Penny Time, a financial education app for kids. A topic close to me. Building it AI-first across the stack: vibe-coding Figma designs into shipping iOS and Android, generating marketing and planning, and shipping pennytime.app alongside.

Zenjob

Senior Product Designer / Design Systems

B2B + B2C
Cross-Platform
End-to-End Redesign

Led design across both sides of Zenjob's marketplace: the consumer-facing mobile app for shift workers, and the B2B web tools that suppliers use to run their operations day to day.

Design system

Built Zenjob's first dedicated mobile design system from scratch: tokens, components, and the design-to-engineering handoff. Applied the methodologies I used at Soundcloud and turned design debt into shipping velocity.

Design Systems
Design Tokens
Governance
Adoption

Mobile app end-to-end redesign

Redesigned the consumer-facing mobile app end-to-end, in parallel with the design system rollout. Close collaboration with the brand team kept the visual language and the system foundations evolving together.

End-to-End Product Design
B2C Consumer
Brand Expression

B2B

Redesigned the supplier-facing side of the marketplace: the dashboards and tools suppliers log into to manage their teams, post shifts, and run their operations end-to-end.

B2B SaaS
Dashboard Design

Clue

Product Designer

FemTech
UX Strategy

Worked as part of a small design team across Clue's menstrual health app, touching many surfaces: paywall, notification center, Apple Watch, and others still in use today.

Notification center

A dynamic, time-sensitive surface in the main app, with four states from teaser to expanded, and a card system of header + body + CTA used for forecasts, ML questions, insights, and onboarding entry points.

Notification Systems
In-App Messaging

Apple Watch app

A lightweight extension of the core experience. Glanceable cycle day and phase, with one-tap logging for bleeding, pain, and mood so daily tracking didn't require pulling out a phone.

Apple Watch
Wearable UX

Dubsmash

Lead Product Designer

Social Platform
Product Strategy
0 → 1 Features
Short-Form Video
150M MAU

Evolved Dubsmash from a viral video tool into a social platform. Added the layer that let 150M users share, consume, and communicate through dubs, without losing the spontaneity that made it work in the first place. Also explored strategic directions for the product's next chapter.

Babbel

Product Designer

EdTech
Personalization
Information Architecture
Adaptive Learning

Designed the Explore tab, an adaptive, personalized portfolio of language-learning experiences that connected to learners' real lives, with the goal of getting them to conversational confidence faster.

Communikite

Cofounder & Designer

0 → 1
Cofounder
Location-Based Social

Cofounded my first design project, a location-based social network where neighbours could fly virtual "kites" to ask favours, offer services, or just say hi. Six months of intense work to App Store launch. It didn't take off and we shut it down a year later, but it taught me how to design products end-to-end, and it got me my first UX job.